Most adverts are watch Lady Chatterley's Daughter (2011)largely terrible, but every now and then a piece of marketing comes along that just absolutely hits the nail on the head.
SEE ALSO: Man's gloriously dumb video of a salt shaker has the most hardcore dad joke endingWell step aside, inferior breakfast venues, because Lenwich restaurant has only gone and come up with the pun to end all puns:
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Yep: "Egg Morning". Perhaps the most beautiful example of the "so bad/meaningless/confusing it's actually good" pun ever put into practice.
Nobody on Twitter knew quite what to make of it.
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Others, meanwhile, were reminded of similarly brilliant campaigns.
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Hope you eggjoyed, eggeryone.
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