Bottles of Coke could Watch S Private Life Of A Body Cam Girl Onlineget Romanians into concerts this summer.
The soda giant is printing detachable labels that double as festival wristbands to some of the country's biggest musical events.
SEE ALSO: Why Warren Buffett is the new face of Coca-Cola in ChinaNot every bottle is a winner; drinkers have to use a special app to determine whether or not their package is a real ticket.
But the company is hoping that the eight quirky designs it's rolling out will make teens want to wear them regardless.
Among Coke's festival partners is Transylvania's Untold, one of the premiere musical events in Europe.
The ad campaign was supposedly prompted by market research showing that four in 10 Romanian teens hadn't had Coke in the past month.
The soda company now claims the efforts has already reached three quarters of that same group and boosted sales by more than 10 percent in the country.
Topics Music
(Editor: {typename type="name"/})
Twilight of the Racist Uncles
Roland Barthes Foresees the Rise of Trump
Tesla launches upgraded Model Y in China
Staff Picks: Padgett Powell, John Berger, and More
Et tu, Boris?
Dave Denison ,June 4, 2018 The Zuckerberg
...[Details]
Dog separation anxiety: What to know and how to help fix it
If you have a dog you're probably familiar with the term separation anxiety.Over 23 million househol
...[Details]
Kevin's chili recipe from 'The Office' is hidden in Peacock's user agreement
Peacock has spilled the beans on Kevin's famous chili recipe from The Office. Those who actually rea
...[Details]
Ashes to AshesBy Sadie SteinSeptember 10, 2015Our Daily CorrespondentA vintage ad for Wonder Bread.I
...[Details]
Watch Rocket Lab try to catch a booster as it falls back to Earth
A rocket company will try to catch a booster as it plummets through the air, a feat that could usher
...[Details]
Having Trouble Writing? Try “Once Upon a Time.”
LayeringBy Sadie SteinSeptember 21, 2015Our Daily CorrespondentPhoto: Darwin BellLife is an onion—yo
...[Details]
They Tried to Guess My Age By My Vocabulary. They Were Wrong
SagelyBy Sadie SteinSeptember 14, 2015Our Daily CorrespondentIf you know a lot of the words in this
...[Details]
On a Train in Norway—Is That Kate Bush by the Waterfall?
Fairy-tale EndingBy Sadie SteinSeptember 15, 2015Our Daily CorrespondentFrom “Wuthering Heights.”Onc
...[Details]
A Right to Police Accountability
Interviews for Resistance
...[Details]
The Waiting GameBy Sadie SteinSeptember 3, 2015Our Daily CorrespondentThe first release of “Septembe
...[Details]
接受PR>=1、BR>=1，流量相当，内容相关类链接。
