【2013 Archives】

Amid the hundreds of pages of legal verbiage013 Archivesfinancial information, Toys “R” Us Inc.’s bankruptcy filing included something unusual: a song.

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At the start of his remarks in the filing, Chief Executive Officer Dave Brandon kicked things off with the company’s iconic jingle -- an attempt to plumb nostalgia strings during an especially dark time for the retail chain.

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“I don’t want to grow up, I’m a Toys ‘R’ Us kid.

There’s a million toys at Toys ‘R’ Us that I can play with.

From bikes to trains to video games, it’s the biggest toy store there is.

I don’t wanna grow up, ’cause if I did,

I couldn’t be a Toys ‘R’ Us kid.”

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The song, a staple of 1980s television, was part of Brandon’s case that the company isn’t going anywhere. As Toys “R” Us restructures its debt, he plans to refocus the chain on in-store experiences and spruce up its marketing -- beyond using a decades-old commercial jingle, presumably.

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“Toys ‘R’ Us delivers children their biggest smiles of the year,” he said. It’s “here to stay.”

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