【Watch Bridgette B - Scared Topless (2013)】

What does respect mean to you?Watch Bridgette B - Scared Topless (2013)

We all live on this rock hurtling through space, so it's good to be reminded from time to time that the global community is as diverse and expansive as the universe we are spinning around in.

SEE ALSO: #IndigenousDads trends in Australia in powerful response to 'racist' cartoon

A social media campaign was launched today with a simple premise; show just how diverse and exceptional the people of the world are, and that each and every one of us deserves respect.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

---

You May Also Like

---

---

The campaign comes from company Porter Davis, Melbourne-based home builders. Managing Director Anthony Roberts said "every now and then, a brand has to step up and make a statement that goes to the core of their values as a business."

Original image has been replaced. Credit: Mashable

The campaign aims itself squarely at igniting community conversations about respect and why it's important in order for a society to sustain and thrive.

Original image has been replaced. Credit: Mashable

The photo-driven campaign also launched on billboards across the world from Times Square in New York City to the capital cities on Australia's east coast.

Original image has been replaced. Credit: Mashable

As one participant in the project said, "It's about acknowledging that everyone has a different story to tell, and respecting that."

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

(Editor: {typename type="name"/})